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PR Strategy: Why bother? Paula Gardner tells us why
PR Strategies ā€“ 7 Reasons Why You Need One Right Now By Paula Gardner of Do Your Own PR 1. Just Getting It Done Without a strategy, PR does have an annoying habit of getting pushed to the bottom of a to-do list. After all, itā€™s rare that journalists actively contact you. Every PR campaign has to be [...]

A case of the body snatchers?
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